Building & backing the consumer brands reshaping how people eat, live and feel.
Institutional Capital
Mustard Seed Fund
We invest in early-stage consumer brands reshaping how people eat, drink, live and feel.
Mustard Seed backs ambitious founders building scalable businesses across food, beverage, beauty, wellness and lifestyle.
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Consumer Brands Platform
Azari Brands Group
We build and acquire consumer brands rooted in culture, community, and the global majority.
Azari partners with world-class talent and acquires culturally significant brands across food and beverage, beauty, and wellness.
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Brand Development & Distribution
Valence Brands
We help consumer brands reach their next level.
Valence partners with founders and challenger brands to sharpen their positioning, strengthen their commercial strategy and become retail-ready.
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